In 2020, Jolly Rancher offered a tropical variety bag featuring fruit punch, golden pineapple, lime, and mango flavors. In 2017, Jolly Rancher offered a "Hotties" variety bag which includes watermelon & cayenne pepper, blue raspberry & sriracha, cherry & habanero, and green apple & ginger. In 2015, Jolly Rancher offered a "Fruity Bash" variety bag which includes strawberry, mountain berry, lemon, orange, and pineapple. In 2013, lemon was reintroduced in an all-lemon bag. There are also sour, cinnamon, and smoothie varieties. Current flavors include cherry, blue raspberry, grape, green apple, and watermelon. Eventually, blue raspberry replaced lemon. They soon introduced cherry, orange tangerine, lemon, grape, peach, and sour apple. Jolly Rancher's original flavors were watermelon, apple, and fire stix. and moved the manufacturing of the candy exclusively to the Granby plant, in Quebec, Canada. In 2014, Hershey acquired Ontario based company The Allan Candy Co. In 2002, Hershey closed the Arvada, Colorado plant and moved the manufacturing of the candy to Mexico to save costs. As part of the transaction, Hershey agreed to sell most of its European candy operations to Huhtamäki Oy, Leaf's parent company. which included Jolly Rancher, Whoppers, Milk Duds, Good & Plenty, PayDay and Heath bar. In October 1996, The Hershey Company agreed to purchase the North American confectionery brands of Leaf, Inc. acquired a number of candy brands from Beatrice, Jolly Rancher included. In 1966, Jolly Rancher Company was sold to Beatrice Foods, although Bill Harmsen continued to operate the business. The first use in commerce for that Jolly Rancher word mark was noted in the filing as being June 1,1960. Jolly Rancher filed for a trademark for Jolly Rancher as a word mark on March 31, 1958, and received registration number 0695762 for that trademark on April 5, 1960. It was this candy's popularity that caused Jolly Rancher Company to expand its hard candy line. Jolly Rancher Company opened a number of franchise stores in Colorado, Wyoming and Nebraska and provided both chocolate candies and a five cent hot cinnamon taffy stick that proved to be very popular. Finding that ice cream was hard to sell in the cold winter months, they added a line of bulk and boxed chocolate that was provided by a small candy firm in the Denver area. Originally created in Colorado in the 1950s, the Jolly Rancher brand has been owned by The Hershey Company since 1996.īill and Dorothy Harmsen founded the Jolly Rancher Company in 1949, choosing the name to give the impression of a friendly Western company, and opened their first Jolly Rancher Ice Cream Store in Golden, Colorado on May 28, 1949. Jolly Rancher is an American brand of sweet hard candy, gummies, jelly beans, lollipops, sour bites, and a line of soda put out by Elizabeth Beverage Company in 2004. Assorted flavors of Jolly Rancher candies
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